To gain some context on the bookmaking agency Palmerbet, think of the Waterhouses, but on a slightly smaller scale.
Patriarch Adrian Palmer was a rails bookmaker with a presence in the betting rings at tracks throughout Australia. Three grandsons moved into the modern era and took Palmerbet online in time for spring racing in 2013.
The website is the familiar three-column arrangement of the sort that when we see some bookmakers switch things up, all we can ask ourselves is why bother to reinvent the wheel?
Palmerbet’s landing page at palmerbet.com is very efficient. Below the login panel is a simple banner with choices for Racing, Sports, Quick Multis, Promotions, Blog and Bet Book.
Give us simple and uncluttered any day.
One thing that dismayed us was that when we clicked on the Cox Plate in the left column, about 12 hours before the jump of the 2018 edition, the middle section of the site gave us this message: “Oops. Unfortunately the even you are looking for doesn’t exist.” It could be something as simple as Palmerbet deciding they had all they could handle on the Cox Plate, but we did find a market for betting on the race with Winx Out. We also found Melbourne Cup futures markets with odds identical to other bookmakers.
We tried to find the markets from other links, without success. We can offer no explanation and if we were punters, we would already be on to the next bookmaker. We did find markets for the MLB World Series, with game three in America starting about the same time as the Cox Plate and we were gladdened to learn that the World Series does exist. There were enough markets for the baseball fixture to serve the needs of most.
We also found an adequate selection for the 2018 dead-rubber Bledisloe Cup match, but without something on the line, we found it tough to generate any enthusiasm for those markets.
We did find a handy section on the Palmerbet blog that had nice tips and previews of sporting and racing events, including a page offering a preview of the Cox Plate, with detailed information on the runners. That same section offered us tips and previews for last night’s Group 1 Manikato Stakes, so there may be someone asleep at the switch, as we already know that Brave Smash and Hughie won the race.
Our opinion is that if we spent more time on the Palmerbet site, we would not encounter, or would be unbothered by this sort of thing, as we are certain they are not the only bookmaker struggling to keep up with the data pouring in on sports and racing.
Palmerbet’s website is nice on a mobile device and they have good apps for Android and Apple devices. There are plenty of markets, bet types and promotions.
There are enough account funding options for most. Withdrawals are by bank transfer without charge from Palmerbet. The other method is by Visa or MasterCard.
Our conclusion is that Palmerbet is worthwhile, but our Cox Plate punt will have to be with another agency. It is our opinion that racing punters might be the primary market and Palmerbet’s claim that they will not limit winning punters is vastly refreshing.