Neds is new, but the brains behind it have been involved with the Australian online wagering business have vast experience in the field. It seems as though they have listened to punters, found out what punters liked and what they dislike about online wagering, and then crafted a wagering portal specifically to cater to punter preferences.
Neds is based in Brisbane and is licensed by the Northern Territory.
The bookmaker plans to expand into other countries beyond Australia and perhaps even add lotteries to the menu, but that is unimportant.
They do seem to lean in the direction of the racing codes, but they have a more than adequate selection of sports markets on offer. They do a nice job with the AFL and the NRL when those two leagues are active.
They have made it through their first year and the client base is growing. They recently launched a suite of race wagering features they call Neds Punters Toolbox that offers features geared toward punters who seek an edge to offset the risks associated with events where multiple outcomes are the order of the day.
The website, provided you do not object to orange, is modern and sleek. There is plenty of open area surrounding the text, so it is easy to click without worry of making an inaccurate selection during those final moments right before a race begins.
The simplicity of navigation is something we found truly appealing.
On the landing page of neds.com.au, the left side of the screen offers just modules for Racing, Sports, Live Betting, Promotions and How To. There are just three buttons in the centre, one for learning about the aforementioned Neds Punters Toolbox, and buttons for existing customers to log in or to join. At the top right, there are also buttons labeled Log In and Join Now.
Since they first launched in late 2017, they have replaced a static image with video clips of various sports and racing, but once you direct your searching inside the site, this distraction is eliminated.
The Neds pages are clear and comforting, with black text on a grey background.
Most mobile users will find a browser based offering that closely resembles the primary portal and there are apps for Apple and Android devices that we found equally effective.
The banking functions seem adequate, with Visa, MasterCard, PayPal, POLI and BPay listed for funding options. PayPal seems like the best way to manage withdrawals, as the only other method listed on the website is Bank Transfer.
Our conclusion is that Neds definitely deserves consideration. New punters in particular, will find information that is helpful for account management and details on wagering. The Neds Punters Toolbox alone is sufficient reason to establish a Neds membership, but the thing that truly impresses us is how quickly Neds innovates to supply clients with new features and promotions.
The odds we examined are quite competitive and the entire operation seems designed to make wagering convenient, simple and enjoyable.