ClassicBet Review 7 January 2019
The Australian online wagering landscape shifts constantly and as of early 2019, things are very different than they were in the latter part of 2018.
In the days when internet wagering first started to emerge, most of the agencies were local, homegrown operations. There was shift to larger corporate agencies, most with roots in the international realms. William Hill, Paddy Power, Ladbrokes and others entered the lucrative Australian punting market via the acquisition route.
Of late, things seem to be shifting back in the direction of smaller, local agencies that differentiate themselves with claims of better familiarity with the needs of Australian punters and more focus on personal service.
ClassicBet is one of those and what follows is some information intended to assist those who might be considering joining ClassicBet.
The agency got its start in 2014 and unlike many competitors, held a license from New South Wales. The agency was sold early in 2018 and now holds a Northern Territory license, although its offices are still in Penrith.
ClassicBet assigns each member a dedicated account manager. Without a trace of cynicism, the role of the ClassicBet account manager is to help newbies understand how online wagering is conducted and to encourage wagering. The concept is that personal assistance will build loyalty. There is nothing wrong with that and frankly; we enjoy decent customer service anywhere it comes along.
Those who live in NSW, VIC, WA and SA are not eligible for the sign-up bonus. Those who are will have to gain familiarity with the terms and conditions of the sign-up bonus.
The bonus can only be used on racing, unless some arrangement can be made with your account manager to allow sports markets to be played. ClassicBet also has higher turnover requirements than do some of the other agencies, but as we have said on more occasions than we can count, choosing a bookmaker based on a sign-up bonus is possibly the worst criterion you can choose.
With regard to ongoing promotions, the only one we saw under the “Promotions” tab of the website was for the Big Bash League, but these sorts of promotions change constantly and it would surprise us not to see promotions for AFL and NRL fixtures when those leagues resume.
ClassicBet has enough markets per fixture to satisfy anyone. At the time of this writing in early 2019, major Thoroughbred racing is practically non-existent, but there was plenty on offer for the smaller tracks. International racing markets seemed adequately abundant. An early January snapshot of the website showed 169 markets for a soon-to-jump NBA fixture.
Racing bet types spanned the usual gamut and will vary according to the quality of the race, but ClassicBet has Best of Best, Best Tote Plus SP and all the others racing punters seek.
We selected the NFL for odds comparison purposes. ClassicBet claims to set its odds independently from the other bookmakers, for what that is worth.
With the 2018 – 2019 NFL competition down to the last eight teams, a side-by-side comparison with Ladbrokes revealed that the difference between the two agencies would be significant only to a punter who is placing large bets.
It appeared, however, that ClassicBet had only win, line and over/under markets, while Ladbrokes had 26 additional markets for each of the four games upcoming.
The other market we chose for comparison was the soon-to-come Australian Open. There were plenty of markets for the tennis, so we chose to limit the comparison to the men and women’s futures. ClassicBet and Ladbrokes had Novak Djokovic as the identical $2.20 favourite. Both bookies had Serena Williams as the $5 favourite on the women’s side.
The ClassicBet wagering interface was plain, a good thing in our view. It uses the familiar three-column layout, so punters coming on from other bookies will need only moments to gain familiarity. The ClassicBet website functioned nicely on our mobile and they also have Android and iOS apps for those who prefer that method.
ClassicBet has more than enough funding methods. It would seem that the minimum bet for online wagers is $1, but phone betting is only $10, when we are accustomed to seeing other bookies charge $20 to $50 for phone betting.
From our snapshot of the ClassicBet service, we saw nothing that would incline us to tell anyone to stay away. The concept of a personal account manager sounds appealing, but we find ourselves wondering exactly how many clients are assigned to each account manager and our chief concern is the possibility that account managers might contact clients too often to encourage extra punts.
There was an instance in 2015 where ClassicBet ran afoul of the regulators, but that seemed more a case of failure to meet a reporting deadline than one of conducting deliberately deceptive practices.
Our conclusion is that ClassicBet might be an ideal choice for someone who is interested in a higher level of customer support. The agency would be capable of functioning as a one-stop choice for the vast majority of punters. Others might consider ClassicBet as one of several memberships, since comparing odds, markets and promotions is a significant part of the appeal of online wagering.