Bookmaker.com.au is a hybrid of a sort. It is owned and operated by Ladbrokes, but run as a separate entity. Markets and odds are identical to those found on Ladbrokes.
There are some differences. The two sites offer different promotions. The colour scheme of the Bookmaker website was more appealing and the text fonts were cleaner, in our opinion, but jumping back and forth between Bookmaker and Ladbrokes showed us a wagering interface that essentially could be considered identical.
The agency accepts Visa, MasterCard, POLi, PayPal and flexepin and also offers a Bookmaker branded Visa, which many punters consider the best option of any offered by any of the bookmakers.
Racing punters with a keen grasp of form will enjoy the Pick Your Own Odds feature that boosts dividends for correct predictions of the margin of victory on a race. There are fewer racing specific promotions.
One feature we appreciated was located under the Sports tab that showed some of the ongoing racing promotions. Following that, sports are arranged alphabetically and each graphic shows the number of events for any given code.
Bookmaker supports live betting via telephone. On the day and time of our visit, there were live markets for basketball, golf, soccer, tennis and ice hockey. As new markets for live betting become available, a yellow header informs punters to check, but when we clicked the link in the header, the markets looked identical.
As similar as are the betting platforms for Bookmaker and Ladbrokes, we would have to say that we have a pronounced preference for Bookmaker. The same goes for the Bookmaker Android and Apple mobile apps.
We felt the same about the mobile platforms, mainly for the less garish colour scheme and the cleaner fonts.
That may sound like a spurious distinction, but anyone who spends any amount of time on bookmaker websites knows about what we are talking.
The betting slip shows which events can be staked with bonus bets. This is a real timesaver.
In times past, Bookmaker was often viewed negatively for lacking sports markets, but they have expanded their offerings to a significant degree and now enjoy relative parity with other bookmakers and it could safely be assumed that the partnership with Ladbrokes would account for this.
It takes only 10 Roos to open a Bookmaker account and online bets minimums are $0.50, while telephone bets are $20.
Bookmaker’s website indicates that they are developing a form guide service and Black Book.
Punters should be aware that with Bookmaker and many others, fixed win bets placed where the runner is subsequently scratched incur a percentage fee.
One handy feature to which we want to draw attention is the Quickbet option that cuts down on the clicking and scrolling necessary to place a bet.
We do not see anything that would steer us away from Bookmaker. If we had only Bookmaker and Ladbrokes from which to choose, it would probably be Bookmaker, even if we did sacrifice some promotions.